Name, Image and Likeness

As of 2021, it is permissible under NCAA rule for student-athletes to earn money from their own Name, Image and Likeness (NIL). Opportunities include promoting businesses and non-profit organizations, event appearances and other entrepreneurial endeavors. Badger fans have an opportunity to partner with and directly support student-athletes in a positive way.

The Varsity Collective is a trusted third party that develops NIL opportunities for Wisconsin student-athletes. Founded and operated by UW alumni, The Varsity Collective is a 501(c)(3) non-profit organization that works to fund brand ambassador partnerships for student-athletes with charities and non-profits — increasing the impact of community organizations while maximizing student-athletes’ earning potential and growing their personal brands. Make a gift to support the sport(s) of your choice by visiting

YouDub Marketplace allows fans and brands to connect directly with Wisconsin student-athletes to pitch activities ranging from personal appearances to video shout-outs, autographs and more. Find a student-athlete and reach out at

Want to work with a Badger? Not sure where to start? Click here to contact Wisconsin Athletics’ NIL team:

Get Involved:

Enhancing Name, Image, Likeness (NIL) opportunities for student-athletes is a priority for Wisconsin Athletics. How can you help?

  • Provide support with a gift to the sport(s) of your choice via The Varsity Collective, a separate 501(c)(3) non-profit organization, at
  • Hire a Badger to promote your business or organization. Get started by filling out the NIL Interest Form at
Donations made via The Varsity are considered 100% tax deductible and do not count toward Wisconsin Athletics Donor Rank.