What is Athletic Development?

Our Mission

The Wisconsin Athletic Development Office, the fundraising arm for the University of Wisconsin Athletic Department, is committed to providing the resources needed for student–athletes to receive a lasting educational and athletic experience while contributing to the financial sustainability of the Athletic Department.

Our Need

The University of Wisconsin Athletic Department is completely self–sustaining and relies on the generous support of donors like you. We are committed to supporting each of our 750+ student–athletes to the highest degree and providing them with the needed resources to succeed. Gifts to Wisconsin Athletics are used to fund the total annual per student–athlete cost of excellence, including scholarship, travel, equipment, and other items.

Your Impact

Badger student–athletes are able to accomplish all academic and athletic success through the generous support of you — the donor. By impacting the lives of those who proudly wear the Badger uniform, we take pride in knowing your investment will continue the future success and traditions of the University of Wisconsin.

The UW Women’s Hockey team celebrating winning the 2023 National Championship.