Leave Your Legacy

With the Badgers

What is planned giving?

A planned gift is a deferred philanthropic donation that is not realized until the passing of one’s life. Leaving a planned gift is the greatest impact an individual or family can have on the University. It allows people to continue their legacy with the Badgers at no real cost today while ensuring financial stability for Wisconsin Athletics for years to come.

The Forever Badgers Planned Giving program recognizes forward-thinking donors who choose to support the Badgers by creating a planned gift commitment. This is a viable support mechanism for anyone who cheers on the University of Wisconsin and wants to ensure our shared success.

Planned giving avenues to consider


Life Insurance


Life Income Gift

Real Estate

The Rogness Family at Camp Randall Field

Meet the Rogness Family

“We were automatic Badger fans from a young age having grown up in Wisconsin. When we were offered the opportunity to attend UW, we had access to outstanding resources while pursuing a world class education. That experience served as a foundation to unlock a future filled with opportunity

As graduates of the UW School of Business, Jeff and I are proud to acknowledge that many of our fondest and most formative experiences have occurred with the Badger community around us. We are grateful to play a small role in paying it forward by making a planned gift to UW so that future generations of Badgers can continue to have life-changing opportunities.”

Stephany Rogness UW Tennis '94, MBA '04
Jeffrey Rogness MBA '12

Benefits & Impact


Receive proper recognition as a Forever Badgers donor


Help Wisconsin Athletics achieve excellence beyond your lifetime


Option to create and name an endowed fund


Ability to choose a stewardship recipient (ie: family member, neighbor, friend, or former teammate)


Earn 1 point for every $100 committed to a specific fund


Earn 2 points for every $100 committed to an unrestricted fund


Receive invitations to events like the Forever Badgers Luncheon


Become a member of the Wisconsin Legacy Society

Steps to Establish a Gift

  1. Contact the Athletic Development Office at development@uwbadgers.com
  2. We will work together to explore the impact of various giving opportunities
  3. Connect with your financial advisor/attorney to document your intentions
  4. Celebrate your gift and receive the benefits associated with giving to Wisconsin Athletics

Bucky Badger