A Message from the Director of Athletics

On behalf of the student-athletes, coaches and staff at the heart of our Badger family, I want to extend my sincere thanks for your support and incredible generosity this past year. Your annual contributions and charitable gifts to Wisconsin Athletics continue to elevate the lives of the student-athletes and the greater Badger community.

With your help, we attained our highest ever Graduation Success Rate at 94%, we impacted 115,559 of our community members through student-athlete volunteerism and we were able to have an estimated $750 million economic impact on the State of Wisconsin. You play an important role in funding the Athletic Department and amplifying the brand of the University of Wisconsin. We are here to help student-athletes pursue excellence in the classroom, in athletic competition and in their communities while representing Badgers everywhere on a world stage.

We have seen significant donor interest in the Building Champions Campaign to support the indoor practice facility and we saw a record 14,319 households choosing to contribute to athletics in 2024. In today’s world, the need to secure financial resources is paramount to excel in college athletics. The continued success of our department is a direct result of your generosity and we cannot thank you enough for joining our team.