In June of 2015, Ab and Nancy Nicholas established the Nicholas Matching Gift Program for endowed scholarship support, donating $50 million to the University of Wisconsin-Madison, of which $20 million was allocated for Wisconsin Athletics. In May 2016, with the help of 66 generous donors, the goal of $20 million was matched. Through this campaign, the Wisconsin Athletics endowment has grown to one of the largest in the Big Ten Conference which will help secure many student-athlete scholarships in perpetuity.